Content Strategy Packages
Thoughtful strategy. Clear direction. Systems that actually get used.
These packages are designed for business owners who are tired of guessing what to post, write, or launch and want a clear, realistic plan that fits their goals, capacity, and platform.
All packages focus on some combination of these six core strategy pillars:
Brand Messaging Foundations
SEO Content Roadmap
Social Media Strategy & Posting Plan
Email Marketing Strategy
Content Calendar Systems
Launch & Campaign Planning
The Essentials Strategy Package
Starting at $250/month
3, 6, or 12-month commitment
Perfect for solo business owners, authors, or small brands who need clarity and consistency, not overwhelm.
What’s Included:
Each month focuses on 1–2 strategic pillars, rotating based on your priorities.
Examples of what this package may include:
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Brand messaging refinement (voice, tone, key talking points)
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A simple SEO content direction (blog or product-focused)
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A realistic social posting framework (platform-specific)
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Email content direction (what to send, when, and why)
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A lightweight content calendar you can maintain
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Mini-campaign or seasonal planning
You’ll Walk Away With:
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Clear content direction (no more “what should I post?”)
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A plan that fits your time and energy
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Repeatable systems, not one-off ideas
✔ Best for: DIY implementers who want expert guidance
✔ Deliverables are strategy documents, outlines, and calendars
✔ No design or website changes included
The Growth Strategy Package
Starting at $600–$900/month
3 or 6-month commitment
For businesses ready to grow intentionally, and want deeper planning across multiple channels.
What’s Included (Multi-Pillar Strategy)
You’ll receive 2–3 strategic components per pillar, customized to your business.
This may include:
Full brand messaging framework + positioning
SEO roadmap with topic clusters and priorities
Platform-specific social strategy + posting cadence
Email strategy with funnel logic and campaign themes
A fully built content calendar system
Campaign and promo planning for launches or seasons
You’ll Walk Away With:
A cohesive content ecosystem (everything working together)
Clear priorities instead of scattered marketing
A plan that supports growth, not burnout
✔ Best for: Growing businesses, service providers, and creators
✔ Strategy-first, with optional light templates
✔ Still implementation-friendly and flexible
The Full Brand & Content Ecosystem
Starting at $4,500
(Strategy + Website Redesign)
This is a deep, foundational overhaul for businesses that need alignment everywhere: from messaging to content to website structure.
What’s Included:
You’ll receive 2–3 strategic elements from each of the six pillars, tailored to your goals, audience, and platform.
Strategy & Planning:
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Brand messaging + positioning overhaul
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SEO strategy aligned with site structure
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Social content ecosystem (pillars, themes, cadence)
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Email marketing strategy tied to site flows
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Editorial & marketing calendar system
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Launch or campaign planning (book, product, service, or seasonal)
Website Redesign
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Strategic site structure aligned with content goals
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Page-level messaging updates
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Conversion-focused layout and flow
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Blog, resources, or shop organization
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Website that supports your strategy instead of fighting it
You’ll Walk Away With:
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A website that finally makes sense
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A content plan that matches your business goals
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Systems you can reuse for years
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Confidence in what to say, where to say it, and why
✔ Best for: Rebrands, relaunches, and serious growth phases
✔ Includes strategy + execution at the structural level
✔ Ideal for authors, e-commerce brands, and service businesses
Content Strategy Packages Comparison Table
| Feature / Focus Area | 🌱 Essentials Strategy | 🌾 Growth Strategy | 🌳 Full Brand & Content Ecosystem |
|---|---|---|---|
| Starting Price | $250/month | $600–$900/month | $4,500+ (one-time project) |
| Commitment Options | 3 / 6 / 12 months | 3 or 6 months | Project-based |
| Ideal For | Solo business owners & authors | Growing brands & service businesses | Rebrands, relaunches, growth phases |
| Brand Messaging Foundations | Core voice & talking points | Full messaging framework | Complete messaging overhaul |
| SEO Content Roadmap | Basic direction & priorities | Topic clusters + roadmap | SEO strategy aligned to site structure |
| Social Media Strategy | Posting framework | Platform-specific strategy | Full content ecosystem |
| Email Marketing Strategy | Content direction | Funnel & campaign planning | Site-integrated email strategy |
| Content Calendar Systems | Simple, maintainable calendar | Fully built system | Custom system tied to site + campaigns |
| Launch & Campaign Planning | Light planning | Seasonal or launch strategy | Full launch or campaign plan |
| Strategic Depth per Pillar | 1–2 elements | 2–3 elements | 2–3 elements (all pillars) |
| Website Redesign Included | ❌ No | ❌ No | ✅ Yes |
| Platform Support | Strategy-only | Strategy-only | WordPress or Shopify |
| Customization Level | Moderate | High | Very High |
| Implementation Required by Client | Yes | Yes (with clearer systems) | Minimal (structure included) |
| Best Outcome | Clarity & consistency | Cohesive growth strategy | Fully aligned brand + content engine |