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Marketing Strategies That Actually Work

No gimmicks. No overwhelm. Just clear, doable plans that bring in customers.

Most business owners don’t fail because their product or service isn’t good.
They fail because nobody knows they exist.

If you’ve been stuck in “throw spaghetti at the wall” mode – posting randomly on social media, sending the occasional email, or blogging “when you get around to it” – you’re not alone. But you are probably exhausted.

That’s where I come in.

Here at Dancing Goat Web Design, I build marketing strategies that are simple, effective, and designed around you: your business model, your goals, your capacity, and your strengths. No cookie-cutter plans. No off-the-rack “you must post 7 days a week” nonsense. Just a clear, customized roadmap that helps you grow without burning out.

What You Get With a Custom Marketing Strategy

A full year of content ideas

But not generic stuff: real, relevant prompts tailored to your niche, your industry, and your audience. Perfect for social media, blogs, newsletters, or promotional materials.

A plan that matches your actual life

Whether you have 10 hours a week or 10 minutes on a Tuesday, your plan fits your reality, not an imaginary version of you.

Platform-specific guidance

Facebook, Instagram, Pinterest, TikTok, YouTube - we’ll choose what works for you, not what “everyone on the internet” insists you need.

Clear messaging that attracts the right people

If you’re tired of talking into the void, we’ll fix that with stronger positioning, sharper messaging, and a brand voice that feels like you.

A simple system to follow

Marketing should never require a PhD or a panic attack. I give you a repeatable, step-by-step structure that keeps you consistent and visible.

Optional templates for faster implementation

Don’t want to reinvent the wheel? I’ll create branded Canva templates, email skeletons, posting prompts, and more so you can plug-and-play.

Who I Build Strategies For

Because I work across several industries, I understand the different needs of:

Shopify & POD Store Owners

Whether you're launching your first shop or scaling a bestseller, I’ll help you build awareness, drive traffic, and convert browsers into buyers. Think: product marketing, seasonal campaigns, email flows, and evergreen content that keeps your store humming.

Small Businesses & Local Service Providers

From air-duct cleaners to coaches to makers, I help you build trust and visibility online — turning local search, social media, and helpful content into steady leads.

Indie Authors

Grow your audience, stay connected to readers, and build momentum with marketing you can actually maintain. We’ll create a system for launches, newsletters, reader engagement, and long-term audience growth.

WordPress or Shopify Website Clients

If I’ve built your website, I already know your business, your brand, and your goals — so strategy becomes even more precise, actionable, and effective.

My Most Popular Strategy Packages

The Signature Strategy Roadmap

Your complete, customized marketing plan
Perfect for: small businesses, authors, and store owners who want clarity and direction

Includes:

    • Full content strategy (blog, email, social)

    • Custom posting plan you can maintain

    • One-year calendar of ideas

    • Key marketing messages + brand voice notes

    • Optional add-on: Canva templates + email templates

The Quarterly Visibility Boost

Short-term intensity with long-term impact
Perfect for: busy businesses who need fresh direction each quarter
Includes:

  • Seasonal content planning

  • Campaign ideas (sales, launches, events, promos)

  • Messaging refresh

  • 3-month content calendar & Guide

The Full-Scale Marketing System

For businesses ready to grow with structure
Perfect for: Shopify stores, service businesses, and authors wanting consistent visibility
Includes:

  • Annual strategy

  • Quarterly updates

  • Website review for conversions

  • Email newsletter roadmap

  • Social media system

  • Blog calendar

  • Optional: Full, on-brand posts

  • Full 12-month Marketing Calendar & Guide

Why Clients Stay With Me for Years

Because I don’t just drop a PDF on your desk and vanish.

Your strategy is built with:

  • Realistic timelines

  • Honest expectations

  • Flexible systems you can adapt

  • Your unique brand personality

  • Long-term sustainability

Plus, I don’t believe in overwhelm as a business model. Everything I create is meant to make your life easier…not harder.